The real cost of
returns in fashion.
Where returns come from, how to calculate what one costs you, and where to act first. An 11-page guide for fashion e-commerce teams, with a 90-day plan and a ten-point checklist.
- Free, PDF by email
- 11 pages, every figure sourced
- 90-day plan and checklist
What you will find in it
- 01
Where returns come from
Return rates and reasons from NRF, Coresight and McKinsey: most apparel returns are a fit problem, not a logistics one.
- 02
The bracketing effect
Two sizes ordered, one sent back: how it inflates your return rate and flatters your conversion, and how to measure it.
- 03
Your cost per return
A formula with a worked example on illustrative numbers: shipping, handling, markdown loss and support, turned into a yearly cost.
- 04
What has been measured
Zalando's A/B tests on size advice, with their modest effect and their limits, then five levers, a 90-day plan and a ten-point checklist.
Written for fashion e-commerce teams
- E-commerce and digital leads at fashion brands
- Founders of online fashion stores
- Customer experience and operations managers
Questions
Is it really free?
Yes. Enter your email and we send you the PDF. No card, no account.
Are the figures about my market?
No, and the guide says so: all figures are American or North American, none is European, and several come from vendors. Each is given with its source, year and sample, and the worked example uses your own numbers, not benchmarks.
What language is it in?
English.
Will you contact me afterwards?
Only if you tick the box, with occasional news, and every message lets you unsubscribe. The email with the ebook includes a link to book a demo, nothing more.
What do you keep?
Your email, and whether you ticked the box, for 12 months.