Fashion retail,
rethought.
Returns, sizing, colour and virtual try-on: what drives the numbers for fashion retailers, and what actually moves them.
Size Bracketing: Fashion Ecommerce's Hidden Return Driver
Size bracketing, ordering multiple sizes to return the wrong ones, inflates fashion ecommerce return costs. Here is what drives it and how to fix it.
Fashion Cart Abandonment: The Fit Uncertainty Problem
Fashion ecommerce cart abandonment runs 76-85%, well above the retail average. Size and colour uncertainty, not price, is the leading cause, and it is solvable pre-purchase.
Virtual Try-On and GDPR: A Compliance Guide for Retailers
A selfie used for AI try-on is not automatically biometric data under GDPR, but how a vendor processes it decides that. Here is what to check before you sign.
AI Outfit Recommendations: Lifting AOV in Fashion Ecommerce
AI outfit recommendations lift AOV by 10% and conversion by 15% in fashion ecommerce, per Forrester. See how the outfit-matching technology actually works.
AI Size Recommendation: Fixing Fashion's Biggest Return Driver
Size and fit issues drive the majority of fashion returns. Here is how AI size recommendation maps shoppers to the right fit before checkout, brand by brand.
AI Colour Profiling for Fashion E-Commerce
Colour mismatch drives 18% of EU fashion returns. AI colour profiling matches shoppers to their seasonal palette before purchase, cutting colour-driven returns and increasing confidence.
The Environmental Impact of Fashion Returns: What the Numbers Say
Fashion returns generate 4.5 million tonnes of CO2 in the EU each year. Here is what drives that number and how reducing return rates cuts both emissions and costs.
How to Reduce Fashion E-Commerce Return Rates in 2026
Fashion return rates average 28% in the EU. Here's what drives them, and what actually works to bring that number down.
The True Cost of Fashion Returns: A Retailer's Guide
Most retailers only count the shipping cost. The real number is 3–5x higher. Here's how to calculate it properly.
Virtual Try-On ROI: The Business Case for Fashion Brands
A practical breakdown of the ROI on virtual try-on technology: what to measure, realistic numbers, and how to present it to leadership.
Make every product page
a personal shopping experience.
We're onboarding a small group of EU fashion retailers this quarter. If that's you, we'd love to show you the engine.